Television Industry Professionals’ Organizational Goal And Job Satisfaction – A Study With Special Reference To Malayalam Tv Channel – An Empirical Study
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 10
Abstract
The exploration directed on the subject, “Organizational Goal and Job Satisfaction of the Television Industry Professionals” is essentially a near examination of a specific region’s channel. The information was gathered by data analysis of different validity tests in AMOS and IBM SPSS V.21. The study centers around discovering that organizational culture has a considerable impact on the productivity of television industry professionals. The research focused on finding out the level of professionals’ commitments towards their organization. The research reveals that Age has notable significance in the work culture of television industry professionals and employees over 35 age rarely switch jobs in this industry and prefer working in the same environment taking into account the various variables under study like work environment, individualism, organizational goal and motivation.
Authors and Affiliations
Sunil G. Nair, Dr. Hitendra Singh Rathore
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