IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR IN THE GEORGIAN TOURISM INDUSTRY
Journal Title: INTERNATIONAL ACADEMY JOURNAL "Web of Scholar" - Year 2018, Vol 3, Issue 5
Abstract
The paper studies the role of social media marketing in consumer behavior on Georgian tourism market. The main attention is paid to the fact that social media marketing engages the consumer and determine the different tools of social media in tourism development. The current study evaluates the impact of social media marketing of tourist company on consumer buying decision. To determine the attitude of Georgian consumers to social media, conducted a marketing research. The study revealed the strong relationship between Activity of tourist company regarding to social media marketing and consumers behavior, as well as among Interest, reliability and satisfaction about social media marketing of tourist company and consumer buying decision.
Authors and Affiliations
Nugzar Todua
Keywords
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- EP ID EP293155
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