IMPROVEMENT OF THE ASSORTMENT POLICY OF THE ENTERPRISE (THE CASE OF DIFLON TOV)
Journal Title: Інфраструктура ринку - Year 2018, Vol 20, Issue
Abstract
The essence and main goals of assortment policy are determined in the article. The components of the assortment forming system are determined. The ways of expanding the product range and the main directions of forming the assortment of the enterprise are considered. The stages of forming the assortment of the enterprise are investigated. The recommendations on improving the assortment policy of a particular enterprise are developed.
Authors and Affiliations
A. V. Kuzmenko, A. R. Kichenko
Keywords
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- EP ID EP668217
- DOI -
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