Improving branding strategy at an innovative enterprise
Journal Title: Економіка. Фінанси. Право - Year 2017, Vol 12, Issue
Abstract
The article is devoted to the definition of ways to improve the branding strategies of an enterprise in the current economic conditions. The branding strategy is analyzed, the essence of the concept of "branding", "innovative enterprise" and its signs are determined. The importance of developing a branding strategy within the framework of enterprise development is underlined.
Authors and Affiliations
Maryna Oleksandrivna Akuliushyna, Iryna Volodymyrivna Diordiieva
Keywords
Related Articles
- EP ID EP602099
- DOI -
- Views 74
- Downloads 0
Features of export activity development of the food industry enterprise in the conditions of entering new markets
Definition of "enterprise export activity" is formulated. The problems of the export activity of the food industry are determined. The development of food industry enterprises is investigated. Possible options for enteri...
Significance, current state and prospects of the development of the electrical industry of the country
The article highlights the promising sectors of the economy of the country, focuses on the most developed link of mechanical engineering - the electrical industry. The importance of the further development of the electri...
Investigation of the peculiarities of taxation of additional benefits provided to employees of the state enterprise, and analysis of the practice of applying tax legislation by fiscal authorities in conducting tax audits on the correctness of their taxation
This article examines the peculiarities of taxing additional benefits provided to employees of a state-owned enterprise, as well as analyzes the practice of applying fiscal rules to fiscal authorities when conducting tax...
The comparative bases of research discharge juveniles from punishment and from serving it
The essence and importance of comparative research method in case of discharge juveniles from punishment and from serving it were determined in the article. The rules and stages of research were analyzed as well as a res...
Development trends of the bank payment card market in Ukraine
In the article are researched peculiarities of the use of payment cards. There is conducted an analysis of the payment card market development indicators in Ukraine and it is given an estimation of influence factors on i...