Improving visual identity for entrepreneurs
Journal Title: Prohominum - Year 2023, Vol 5, Issue 4
Abstract
The general objective of this research was determined to enhance communication skills through the improvement and good management of the visual identity of entrepreneurs in Ecuador. The methodology corresponds to a descriptive review work. Where 20 scientific articles published in magazines indexed in latindex and scielo were reviewed with the key words: visual identity, entrepreneurs, MIPUMES, which also allowed the comparative study of the visual identity of the “Warriors more than victors” Foundation, and the Associations of the Institute of Popular and Solidarity Economy. Whose results demonstrated that to achieve the success of all strategies and activities in an organization, regardless of its scope of action and its goals, among other aspects worth taking into account, planning is a primary process, since through This activity makes it possible to inform all members of the organization of the actions to be taken, the means and the results to be obtained, thus making it easier to achieve the objectives.On the other hand, it is concluded that the absence of an attractive logo that identifies the “Warriors more than victors” Foundation, and the Associations of the Institute of Popular and Solidarity Economy, as well as the lack of information that highlights its values and its importance in The rehabilitation works motivated the design of strategies that will lead to the strengthening of the present potential and the creation of new aspects that increase the visual identity of these organizations, also allowing their positioning in the market, to meet the stated objectives
Authors and Affiliations
Rosa Amelia Moreira Ortega, Lisesette Julesy Vacacela Conforme, Dennise Gabriela Díaz Saavedra
Keywords
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- EP ID EP727481
- DOI https://doi.org/10.47606/ACVEN/PH0214
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