Influence of Design Styles on User Preferences in Hotel Guestrooms
Journal Title: Online Journal of Art and Design - Year 2017, Vol 5, Issue 2
Abstract
In this study, the impact of the differences between the hotel guestroom design styles and the participants’ gender on the dependent variables including preference, complexity and impressiveness was investigated. In the experiment, 82 Turkish persons rated the nine guestrooms grouped in contemporary, traditional and classical styles on seven-point Semantic Differential Scales for a total of five bipolar adjective pairs. According to the results, linear relationships were found between preference and complexity with preference and impressiveness indicated that preference increases with low complexity (simplicity) in line with high impressiveness. Furthermore, contemporary style guestrooms have had more positive evaluations for all dimensions compared to traditional and classical style guestrooms. In addition, males responded more positively than females. In conclusion, avoiding designs with complex features or those with excessive classical forms and using less ornate, smooth and simple forms or materials may contribute to the more positive perception of guestrooms by guests.
Authors and Affiliations
Aysen OZKAN| Department of Interior Architecture and Environmental Design, Hacettepe University, Ankara, Turkey aysenoz@hacettepe.edu.tr, aysenoz@gmail.com, Kemal YILDIRIM| Department of Furniture and Decoration, Gazi University, Ankara, Turkey kemaly@gazi.edu.tr, Duygu TUNA| Department of Instrument Manufacturing, Haydarpaşa Vocational and Technical High School, İstanbul, Turkey
Keywords
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