Influence of Knowledge Management Capabilities on Performance of Telecommunication Companies in Kenya
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 6
Abstract
Strategic market orientation capabilities enable an organization to attain sustainable competitive advantage in the market place through the efficient use of organizational resources. The purpose of this paper is to establish the influence of knowledge management capabilities on Performance of Telecommunication Companies in Kenya. The study used a sample size of 210 respondents. Stratified random sampling technique was used to select the sample within each of the five sub-groups to ensure objectivity. The study used survey design in the collection of data which were administered through use self-administered questionnaires to collect data and was analyzed using descriptive statistics. The study found that knowledge management capabilities have a positive and a significant effect on performance of mobile telecommunication firms. The study concluded that concluded that in order to meet these diverse needs of the customer, proper, relevant and sufficient information needs to be carried out in the market environment in order to ascertain the exact needs of the customer. The study thus recommended that there is need for firms to set up informational structures create and review policies that will foster knowledge based business environment.
Authors and Affiliations
Emilyokwemba .
Keywords
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- EP ID EP400652
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