Influence of the visual merchandising on purchase decisions of customers
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2016, Vol 17, Issue 4
Abstract
The actions of visual merchandising significantly affect the buyers network of clothing stores, affecting their perceptions and willingness to buy. This is done through a shop window for effective arrangements, which encourages customer input, skillful layout of the space sales, eye-catching exhibition of goods and sensory stimuli such as properly selected music and smell. Unaware buyer, being under their influence, is willing to make more purchases.
Authors and Affiliations
Paulina Gajewska, Katarzyna Piskrzyńska
Keywords
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- EP ID EP187813
- DOI 10.5604/18998658.1232705
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