INNOVATIVE THINKING IN ENVIRONMENTAL MARKETING COMMUNICATION
Journal Title: Marketing Identity - Year 2018, Vol 6, Issue 1
Abstract
The paper aims to explain the importance of innovative thinking in environmental marketing communication. It approximates the main key features of environmental marketing and related communication activities on the environmental market in line with the international ISO 14000 standards, which are also applied in organizations focused on the concept of the circular economy. It clarifies the essence of innovative thinking and provides useful guidelines to promote approaches to innovative thinking that are designed to make innovative thinking possible and implemented at all levels within the organization, and they are suitable for all types and sizes of organizations, including small and medium-sized enterprises.
Authors and Affiliations
Jarmila Šalgovičová
Keywords
Related Articles
- EP ID EP590062
- DOI -
- Views 108
- Downloads 0
CURRENT DISCOURSE ON MIGRATION IN SELECT SLOVAK ONLINE MEDIA: TOPICAL ANALYSIS IN THE CONTEXT OF EUROPEAN UNION AND V4 COUNTRIES
The research study presents the results of a qualitative content analysis focused on the identification and categorization of the actual themes associated with the term migration (resp. migrants, refugees) and the polari...
GENERATION Y CONSUMERS’ ATTITUDES TO FOOD QUALITY LABELS IN THE CZECH REPUBLIC AND THE SLOVAK REPUBLIC
Over the last decade, preference for higher-quality food is observed. Consumers have become more exacting in their food products choices and they show growing interest in product quality and its certification. The paper...
SLOVAK LOVEBRAND AND ITS MARKETING STRATEGIES
Particular chapters of the paper deal with such terms as a brand, a lovebrand or a lovemark. We are going to focus on specific models how to build a worldwide brand, which represents a complex procedure with detailed pla...
GAMIFICATION AS A STIMULATOR OF A FULL-FLEDGED USE OF ONLINE SERVICES
Gamification is a relatively new way of motivating people towards a desired behaviour through elements well-known from computer games. These elements can have significant impact on the desired behaviour, especially in th...
MEDIA OWNERS AND THEIR INFLUENCE ON PUBLIC OPINION
The paper deals with the social responsibility of media owners and also with the relationship of economics and business ethics in the media. Within the conducted quantitative research it was investigated whether or not t...