ІНСТРУМЕНТИ МАРКЕТИНГУ В УМОВАХ ЗРОСТАННЯ КОНКУРЕНТНИХ ПЕРЕВАГ АГРОБІЗНЕСУ
Journal Title: Вісник Харківського національного аграрного університету ім. В.В. Докучаєва Серія “Економічні науки” - Year 2018, Vol 1, Issue 1
Abstract
Ponomarova M.S, Yefremova N.O., Nagornyuk O.P. Marketing tools in conditions of growth of competitive advantages of agribusiness. The modern market is an objectively necessary and irreplaceable form of rational and practical development of agriculture. Along with the production, activity is a significant area of exchange, which is recognized first through the sale of products. Marketing planning is a continuous cyclical process whose purpose is to bring the company into line with market conditions. In the face of increased competition and consumer struggle, manufacturers are forced to study specific potential customers, market demands and purposefully set targets for technical and economic developments. It is determined that the more accurate methods of studying the needs and market demand, used by the manufacturer of the product, the more stable the position of the manufacturer on the market. Achievement of these measures by the set goals, that is, obtaining maximum and stable profits, penetration into new markets or consolidation in the current market, and are the primary criterion for evaluating marketing activity. Commodity production, and in our time the market economy is the materialization of commodity-money relations, are a social form of development of the productive forces. The subject and object of marketing research are determined. The main principles and tasks of marketing research are revealed. Depending on the purpose of the information used, the methods of obtaining it, the technique of conducting and the results, there are several types of marketing research. The result of the company's interaction with consumers is the volume of products sold. The increase in the volume of sales is seen as a definite shift in the activities of agricultural enterprises. The economic meaning of using marketing is to accelerate the return of the enterprise's production assets, increase the mobility of production and the level of competitiveness of goods, products, services, the timely creation of new products and accelerate their promotion to those foreign markets where the maximum commercial effect can always be achieved. Keywords: marketing, competition, market, marketing plan, marketing activities, agribusiness.
Authors and Affiliations
М. С. Пономарьова, Н. О. Єфремова, О. П. Нагорнюк
Keywords
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- EP ID EP330615
- DOI 10.31359/2312-3427-2018-1-247
- Views 112
- Downloads 0
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