ШЛЯХИ ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ ЗБУТУ ЕКСПОРТООРІЄНТОВАНОЇ ПРОДУКЦІЇ РОСЛИННИЦТВА У СІЛЬСЬКОГОСПОДАРСЬКИХ ПІДПРИЄМСТВ
Journal Title: Вісник Харківського національного аграрного університету ім. В.В. Докучаєва Серія “Економічні науки” - Year 2017, Vol 1, Issue 2
Abstract
P.P. Bohachyk. Ways to increase marketing efficiency of export-oriented crop production in agricultural enterprises. The article analyzes the most promising markets of grain crops (wheat, corn) and sunflower oil in terms of prices and volumes of imports. The author proposed to use the strategy of integrated diversification. This will allow uniting agricultural enterprises that are engaged in similar activities (production and sale of wheat, corn, etc.) with the purpose of joint processing of products and promotion on foreign markets. Also, the article proposes three main stages in the formation of joint channels for the sale of products under conditions of using the strategy of integrated diversification. This will increase the level of competitiveness and profitability of agricultural activities of agricultural enterprises. The identification of markets at attractive price criteria and high absorption capacity relative to imported products is a prerequisite for business decisions regarding the diversion of export flows of products to the most efficient markets and leaving less profitable markets. Thus, it is possible to raise the level of export prices for agricultural products and, as a consequence, the revenue level. The received additional funds can be redirected to reinvest the Ukrainian agrarian production, processing and promotion of Ukrainian products on foreign markets. The increase in the volume of currency earnings will increase the inflow of funds to the country which will help to strengthen the national currency and ensure macroeconomic stability. The increase in cash inflows will help to raise wages for employees of agricultural enterprises that are oriented to exporting products. This will increase the purchasing power of the population and increase the volume of the consumer market. In turn, an increase in export earnings will provide additional tax revenues to state and local budgets. This is a prerequisite for the development of infrastructure in rural areas. Improving the mechanisms for selling crop products used by agricultural enterprises is a prerequisite for progressive changes at the level of both the enterprises themselves and at the national and regional levels. Keywords: strategy of integrated diversification, competitive marketing strategy, market, export, market environment
Authors and Affiliations
П. П. Богачик
Keywords
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