КОНКУРЕНТОСТІЙКІСТЬ СІЛЬСЬКОГОСПОДАРСЬКИХ ПІДПРИЄМСТВ ЯК ЗАПОРУКА СТРАТЕГІЧНОГО ЕКОНОМІЧНОГО РОЗВИТКУ
Journal Title: Вісник Харківського національного аграрного університету ім. В.В. Докучаєва Серія “Економічні науки” - Year 2016, Vol 1, Issue 1
Abstract
Ponomar’ova M.S. The competitiveness of agricultural enterprises as a key to strategic economic development. The concept of the enterprise competitiveness in the context of farm mechanism development and realization has been generalized .Under modern conditions of national economic systems stability potential decreasing there is a necessity to have such economic entities that would work in the competitive environment and form their competitiveness in a long - term perspective. The aim of the given article is to define the agricultural enterprises competitiveness as the result of the analyses of the existing approaches to the definition of the given concept under the conditions of existing changes and economic development. The analysis of the agricultural enterprise competitive potential allows giving the company the right stands at the market, determining the reserves of competitiveness increasing and making a choice of innovative strategies. The potential of the enterprises competitiveness must have the following features: sufficiency to provide competitiveness and strategic development; adaptability of the system organizational behavior to provide competitiveness and development according to environmental and scientific and technical progress changes; stability which is defined by technical cycle and the given period of time, that is by the rules and regulations for the certain period; self regulation and self-development according to the dynamics of the internal environment during the period of the innovative changes. The competitiveness of the entrepreneurship entity reflects its difference from the rivals as for long–term period, i.e. it has strategic character. Modern realities of farming expect that the agricultural enterprises should conduct permanent diagnoses of their financial state, because only under the conditions of equilibrium the enterprise economic growth is possible. We think that the agricultural enterprises competitiveness as a key to strategic economic development is the ability of a business entity to work under market conditions, to have the abilities, desires and benefits to react quickly in the changing conditions of social and economic development, to be adaptable to the competitive benefits, innovative potential realization and it should hold the positions of stability during the given period of time in order to achieve economic growth. Key words: competitiveness, strategy, economic development, innovative potential, economic effect.
Authors and Affiliations
Марина Сергіївна Пономарьова
Keywords
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