Integrated Marketing Communication In The Era Of Online Environment.
Journal Title: International Journal of Business and Management Invention - Year 2017, Vol 6, Issue 12
Abstract
This paper is prepare in order to discuss about the implementation of the Integrated Marketing Communication(IMC) in the era of almost everything online. The discussion is start with the revolutionary of the IMC from traditional which consist of traditional media and mass communication and toward the online environment. The discussion also toward to the implementation, integration and challenge for the IMC in the online and internet platform, which has a huge opportunity. Even the discussion is not fully answerable to the issue raised, it is open for the future research to conduct the empirical study about the IMC and online environment.
Authors and Affiliations
Romzi Seli1* ,, Siti Zubaidah Ismail2 ,, Khoo Thean Heng3 ,, Fazidah Mohd@ Mohamed4 ,, Haryati Anwar5
Keywords
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