Integration Perspectives of the Communication Management within Organizations’ Policy
Journal Title: Annals of "Dunarea de Jos" University - Fascicle I. Economics and Applied Informatics - Year 2010, Vol 0, Issue 2
Abstract
While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the coordinates in which advertising proved to be traditionally more efficient than public relations, will become less relevant in the future. In this new context, the marketing professionals will be more interested by notions as “commitment” and “involvement” which will be focused on public relations tools as: customers’ information, rather than the products promotion; the gain of trust rather than the gain of time; initiation of dialog rather than submission of messages.
Authors and Affiliations
Nicoleta CRISTACHE, Irina SUSANU, Adrian MICU, Angela MICU
Keywords
Related Articles
- EP ID EP102769
- DOI -
- Views 95
- Downloads 0
Opportunity Analysis for Developing a Micropayment System in Local Area Networks
Although transactions with small amounts of cash are simple and quick, they still present drawbacks. The main issue is to drastically reduce costs for very small electronic payments and solutions have already started to...
Innovative Agro-food Technologies Implementation through Instructional Communication Mechanisms
The current research represents the valorization of the dissemination the design framework of an interdisciplinary area of research, validated through SPAS European FP6 project and a national BIOSIG- PN2 and has as objec...
The Impact of Debt Policy on Financial Performance of Romanian Listed Companies
The purpose of this paper is to study the impact of listed companies’ indebtedness on their financial performance. Theoretical research was relied on the specialty literature concerning the analysis of the capital...
The Evolution and the Effects of Bank Lending and Arrears in Romania
During the early stages of the economic crisis that hit Romania, significant imbalances occurred in all industries. Its effects had a more dramatic impact in the banking system; especially concerning bank lending...
Study on the Application of the Prudence Principle in Accounting of Credit Institutions
With effect from 1 January 2012, according to The NATIONAL BANK of ROMANIA No. 27/2010, International Financial reporting standards (IFRS) have become the basis of the accounting system used by credit institutions in Ro...