INTERNAL COMMUNICATION IN A VIRTUAL ORGANIZATION EXEMPLIFIED BY BRAND24
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2019, Vol 20, Issue 1
Abstract
Modern organizations face many challenges in the field of internal communication, which would include all employees, regardless of their position in the structure. Virtual organizations require the use of various types of modern communication tools, thanks to which it is possible to exchange knowledge and information within the company. The aim of the article is to present the internal communication model in a virtual organization. An integral part of this model will be the presentation of various communication tools used within the organization. As a research method one used case study of Brand24 (polish company in IT sector).<br/><br/>
Authors and Affiliations
Iwona Lupa-Wójcik
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