INTERNATIONAL FRANCHISING: RESEARCH AND NEW TRENDS IN DEVELOPMENT IN UKRAINE
Journal Title: Інфраструктура ринку - Year 2018, Vol 25, Issue
Abstract
The article is devoted to the research of the current state of franchising activity in Ukraine and the European Union. The emergence of progressive business ideas requires stability in the economy and a developed market for small and mediumsized businesses. In Ukraine, small and medium enterprises are under development. In addition, taking into account the crisis, it is very risky to start a new business. More reliable is the use of already finished projects, that is, those offered by franchisors. The attractiveness of franchising for the Ukrainian market is the existence of undeniable advantages for all participants in franchising relationships. Franchising activity plays an important role for Ukraine in promoting both foreign firms to Ukrainian markets and Ukrainian companies to foreign markets.
Authors and Affiliations
M. V. Grichkoedova, A. V. Vdovenko
Keywords
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