INTERNATIONAL STRATEGIC ALLIANCES AS A FACTOR OF DEVELOPMENT OF COMPETITIVE ADVANTAGES OF THE ENTERPRISE
Journal Title: Економіка та суспільство - Year 2017, Vol 13, Issue
Abstract
This article, the strategic alliance is seen as an effective form of business combination that best meets the criteria of strategic objectives. The main types, types and motives for creating strategic alliances are defined their advantages and disadvantages are described. The problems of participation of Ukrainian companies in international strategic alliances at the present stage are also disclosed and directions for their solution are given.
Authors and Affiliations
А. О. Касич, Ю. В. Чумаченко
Keywords
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