INTERNET: A MODA NÃO PODE MAIS FICAR DE FORA
Journal Title: Revista Competência - Year 2011, Vol 4, Issue 2
Abstract
Th e objective of this paper is to try to understand how internet infl uences the fashion relations and how it is confi rmed as a consumption trend through e-commerce. It also shows that today there is no need to leave home to follow the new fashion, nor to buy the desired product. Th e article also points out the number of new internet users – that grows every year - as well as the volume of sales through e-commerce. For that, the methodology used was a literature search of documents, books, articles and websites. An important element of this study is to show that those working in the fashion market who want to be in the global showcase must be aware of the global news and the new direction of internet sales.
Authors and Affiliations
Iasmine Ingue Moreira Peruzzo Elimar Kröner Teixeira
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