Introducing relationship between correlation of marketing stuff and human resources on marketing strategy manipulation affectivity in Yazd Province servicing organizations
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 6, Issue 9
Abstract
The purpose of this research is to analyze the relationship of cooperation of marketing stuffs and human resources on affectivity of manipulating marketing strategies in servicing organizations of Yazd Province. This research based on purpose is an applied study and respecting nature is a descriptive and analytical study and based on the type of test it is correlative. Statistical society of this research are servicing companies of Yazd province in 2012 (N=258). The sample size estimated based on Kokran formula as 154 individuals. The main tool of collecting data was questionnaire in which its reliability obtained by expert panel and its stability was achieved by calculating Alfa Cronbach coefficient for different parts of questionnaire (??0.80). To do analysis SPSS and LISREL software were used. Result of studies showed that influential impact of communications is obvious in stated organizational sections and represents positive influence of manipulating marketing strategies while their impact on conflicts is negative. In addition, the common rewarding system, social interactions, senior management support and interpersonal communications has a positive impact on influence of communications and common rewarding system, while senior management support and interpersonal communication has negative impact on intersectional conflicts.
Authors and Affiliations
Hassan Najafi Ziarani| Master Student, Business Management, Science And Research, Islamic Azad University, Yazd, Iran, Gholamreza Bordbar Ph. D| Assistant, Department Of Management, National University, Yazd, Iran, Mahmood Naderi Ph. D| Assistant, Department Of Management, National University, Yazd, Iran
Keywords
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