Investigating the role of organizational commitment arising from the emotional relationship of the employees in creating loyalty (Case study: Institute of Standards and Industrial Research of Iran)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2012, Vol 3, Issue 10
Abstract
Adjusting the affective and emotional relationship with the subjects is a complicated issue and one of the internal concerns of the managers. The employees who have a relative awareness and stability are inclined to expand their relationship with the organization and their employers and that's how they turn into loyal and committed employees using this process.In terms of importance, the loyalty of the employees is seen as a remarkable component for gaining the satisfaction and loyalty of the clients in governmental organizations and the success of public service organizations. Research has shown that the emotional relationship of the employees has a positive impact on the loyalty viewpoints of the clients in governmental organizations. The present research investigates the inclination to emotional relationship among the employees from three different aspects (emotional, calculative and normative) and explores the relationship between these three aspects with some loyal behaviors of the employees including oral loyalty (verbal), the intention to organization, insensitivity toward the benefits and complaints, finally assessing this relationship based on a premeditated conceptual model and its impact on four behavioral components in the loyalty of the employees. Our population consists of the managers and employees of the Institute of Standards and Industrial Research of Iran and since the technique of structural equations has been used, the methodology is causative and based on applied objective. Moreover, for the hypothesis test, we have used the LISREL statistical software. The results of the research suggest that inclination to relationship has a positive effect on the emotional and normative commitment of the employees, but does not have any relationship on calculated commitment. Moreover, there's no relationship between the calculated commitment and oral advertisement for the organization, intention to stay, insensitivity to benefits and complaints. Furthermore, there's no relationship between emotional commitment and intention to stay in the organization, insensitivity to benefits and complaints; it only has a positive relationship with loyalty. However, there isn't a positive relationship between normative commitment and oral advertisement for the organization, intention to stay, insensitivity to benefits and complaints.
Authors and Affiliations
Samira Rezadoust| M.A. in public administration, Islamic Azad University, Arak branch, Arak, Iran, Mohammad Afraz| M.A. in public administration, Islamic Azad University, Arak branch, Arak, Iran,Mohammad_afraz@yahoo.com
Keywords
Related Articles
- EP ID EP5158
- DOI -
- Views 362
- Downloads 16
ThePosition of "Ba YazidVali-al-din" Manuscript among the Oldest Versions of Hadigha Sanaeei
Hadighat Al-haghighaCouplet-poems is among those kinds of Persian texts that its style and content has always been the focus of many addressors of professions and classes so that it has been copied many times. Although t...
The Effective Elements on Foreign Direct Investment Current
In this research the effective elements on the foreign direct investment current (case study of the selected countries) has been studied. For this purpose, it has been used the panel data from 1995 to 2010 in three group...
Tasks scheduling Algorithm based on the multi Criteria decision making (Topsis)
The computing grid is a distributed parallel processing system that share and choosing resources dynamically and provide need of user operation power, cost and quality .grid management resources does as a diagnostic and...
A model of external customer attitude, sales performance, retail job traits, and employee role ambiguity
This paper develop and test a model of retail employee sales performance that differs from previous attempts by taking advantage of multi-dimensional conceptual interpretationsof possible preceding as well as anencouragi...
Exploring the Possibilities and Perspectives of Mindfulness to Improve Learning Abilities of EFL students
Mindfulness is a form of attentional skill that focuses the mind on the present. This approach of mindful brain takes a deep look at this type of awareness through a surprising perspective in considering it as a means of...