Investigating the role of organizational commitment arising from the emotional relationship of the employees in creating loyalty (Case study: Institute of Standards and Industrial Research of Iran)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2012, Vol 3, Issue 10
Abstract
Adjusting the affective and emotional relationship with the subjects is a complicated issue and one of the internal concerns of the managers. The employees who have a relative awareness and stability are inclined to expand their relationship with the organization and their employers and that's how they turn into loyal and committed employees using this process.In terms of importance, the loyalty of the employees is seen as a remarkable component for gaining the satisfaction and loyalty of the clients in governmental organizations and the success of public service organizations. Research has shown that the emotional relationship of the employees has a positive impact on the loyalty viewpoints of the clients in governmental organizations. The present research investigates the inclination to emotional relationship among the employees from three different aspects (emotional, calculative and normative) and explores the relationship between these three aspects with some loyal behaviors of the employees including oral loyalty (verbal), the intention to organization, insensitivity toward the benefits and complaints, finally assessing this relationship based on a premeditated conceptual model and its impact on four behavioral components in the loyalty of the employees. Our population consists of the managers and employees of the Institute of Standards and Industrial Research of Iran and since the technique of structural equations has been used, the methodology is causative and based on applied objective. Moreover, for the hypothesis test, we have used the LISREL statistical software. The results of the research suggest that inclination to relationship has a positive effect on the emotional and normative commitment of the employees, but does not have any relationship on calculated commitment. Moreover, there's no relationship between the calculated commitment and oral advertisement for the organization, intention to stay, insensitivity to benefits and complaints. Furthermore, there's no relationship between emotional commitment and intention to stay in the organization, insensitivity to benefits and complaints; it only has a positive relationship with loyalty. However, there isn't a positive relationship between normative commitment and oral advertisement for the organization, intention to stay, insensitivity to benefits and complaints.
Authors and Affiliations
Samira Rezadoust| M.A. in public administration, Islamic Azad University, Arak branch, Arak, Iran, Mohammad Afraz| M.A. in public administration, Islamic Azad University, Arak branch, Arak, Iran,Mohammad_afraz@yahoo.com
Keywords
Related Articles
- EP ID EP5158
- DOI -
- Views 328
- Downloads 16
The relationship between social skills and identity dimensions with problem solving process
The purpose of this study is to investigate the relationship between social skills and identity dimensions with problem solving process. The subjects include all female high school students of Jam town (Bushehr province)...
On the correlation between financial ratios and capital adequacy across banking network (The Case of Banks Article 44)
Capital adequacy ratio is considered as the fundamental criteria of evaluating the financial status of banks. Such a ratio is probably affected by other financial variables of bank and certainly affects these variables l...
Financial assessment of Damage in Iranian law
The aim of civil liability rule is the compensation of loss. The loss and damage that due to being destructive harms another individual, which may be moral or Material/financial damage and the Material damage is reductio...
The Effect of Self-talk and Mental Imagery on Self-efficacy in Throwing Darts in Adolescents
The current study examined the effect of varying combination of positive and negative imagery and self-talk(ST) on self-efficacy in adolescents. seventy five adolescents boy with an age range of 12-16 and a mean age of 1...
Analysis and assessment of land use in the city of Sari
One of the important tools of planning in the context of land use is utilizing land use capitations which have fundamental role in preparing urban plans and the method of distribution and division of urban lands, but the...