Involving Individuals in Health and Fitness Practices through Social Media

Abstract

With the influencing nature of the social media, individuals are motivated to understand the importance of health and fitness within their daily routine lifestyle. How to be fit? Social media platform Twitter is used to challenge and motivate individuals to make efforts for their own health and wellbeing within their daily activities. The paper will present the active participation of individuals from all walks of life to show how they display their communication in understanding the importance of health and fitness. The formation of influencer sets and the cascading effect of spreading social health information will be analyzed in the case study. Fit India Campaign, a successful campaign, initiated by the Hon’ble Minister of Sports and Youth Affairs, Ministry of Sports and Youth Affairs, Government of India has been chosen for the case study. The campaign was disseminated effectively online though the social networking platform Twitter to make every individual’s active participation in accepting fitness challenges and posting their response workout videos and health ideas. The paper will also focus on how the celebrities and fitness expert’s influence through social media to engage citizen in participating in the government initiative to create health and fitness awareness. The paper will submit a heterogeneous social network approach in propagating the social message to connect individuals about fitness and health practices.

Authors and Affiliations

D Ramakrishnan

Keywords

Related Articles

A Case Study - Digital Social Medium used for The Epic Fantasy Film “BAAHU BALI”

This paper deals with a case study of social marketing methods used for the blockbuster film “Baahubali”- The Beginning and its impact; during prequel of this movie the production team had planned to advertise in differe...

A Discourse Analysis of Social Media Voices in #Release Thirumurugan

Article 19 of the Indian constitution lays down that all citizens shall have the right to freedom of speech and expression, to assemble peacefully, and without arms, to form associations or unions, to move freely through...

Identity Construction in Digital Age: A Study among College Students in Chennai

The intervention of globalization, commercialization etc., in present day societies there is a loss of relevance to a traditional activity of socialization. People are increasingly tested to embrace their socialization b...

New Media And Youth

New media is a means of mass communication using digital technology such as internet. We can say that, New media most commonly refers to content available on-demand through the Internet, accessible on any digital device,...

The Era of Social Media in the Midst of Divergence

Social Media is growing day by day, most of the Newspapers and News Channel started their online portals and apps for their Target Audience. Many readers are using ‘smartphones’ to scroll what is going on in day to day l...

Download PDF file
  • EP ID EP408680
  • DOI 10.24321/2395.3810.201834
  • Views 107
  • Downloads 0

How To Cite

D Ramakrishnan (2018). Involving Individuals in Health and Fitness Practices through Social Media. Journal of Advanced Research in Journalism & Mass Communication, 5(4), 164-166. https://europub.co.uk/articles/-A-408680