King’s Choice: Case of Wanda Group’s Strategy and Overseas Development
Journal Title: Quarterly Journal of Business Studies - Year 2015, Vol 2, Issue 3
Abstract
2012 for the real estate business is a crucial year. Affected by the downturn in the domestic market as well as factors such as policy control, Chinese real estate companies began to shift its strategic focus. China's firstline real estate companies, such as the Country Garden, Vanke, Greenland Group, Wantong, Poly and so on, have set plans for overseas real estate. In 2012, Wanda proposed ten-year strategic development goals. According to the layout, Wanda would implement the cross-border development and become a multinational corporation. This article will analyze the reasons, process and strategies for Wanda’s overseas investment. Asset-light and international brand’s building will be emphasized.
Authors and Affiliations
Tian He, Xiaohan Hu
Keywords
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