Knowledge and knowledge management concept in the organization - knowledge diffusion in Microsoft
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 1
Abstract
The article is the identification and characterization of the terms and concepts of knowledge and knowledge management. These categories are presented in terms of the Japanese school, the process and assets treatment. According to the SECI model, by I. Nonaka, knowledge management is defined through the prism of a repeating cycle of four processes: socialization, externalization, combination and internalization. Quoted knowledge management definition has been showing the stages of the process and its goals. Particular attention was paid to the generation of innovative knowledge through its combination. Knowledge is characterized by the prism of its uniqueness and importance as a resource for achieving competitive position, primarily due to synergy effects, obtained by the network companies. The last part of the article relates to the diffusion of knowledge in the net-creation of computer products, in the case of Microsoft Knowledge Communities.
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