KNOWLEDGE MANAGEMENT ANALYSIS FOR BUSINESS STRATEGY
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 3
Abstract
The new organisations put more premiums on understanding, adapting and managing changes and competing on the basis of capturing and utilising knowledge to serve better to their customers, improve the operations or to speed up their products to markets. The emergence of these new organisations calls for a new way of management, which is generally known as “Knowledge Management”. The critical linkage between business and knowledge strategy is not given much attention and is ignored in practice. Strategy is not a then and there process so that organization can execute when ever it requires. If the business strategy is not aligned at the abstract level it is difficult to execute it. This paper focus the objectives To know, how high level business strategy can be translated into pragmatic goals for Knowledge Management and To examine how knowledge maps can translate strategic vision into supporting knowledge strategy. Based on this output strengthens knowledge gap as strategic gap in those particular areas in which the company should compete. Also observe and focus on codification and personalization, which are equal Knowledge Management strategies. Balance also should be maintained between these two strategies while focusing each. Both exploitation and exploration should be supported because one without another leads to failure. These are all in their ability to take as high level as vision of the organization. By preparing a series of well defined iterative steps, interpret it into low level strategic steps and Knowledge Management system functionalities. After identifying the key characteristics that are needed in a Knowledge Management system, it should be aligned successfully with business strategy.
Authors and Affiliations
C. S. Ramanigopal, G. Palaniappan and A. Mani
Keywords
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