Koopetycja jako strategia budowania przewagi konkurencyjnej
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 1
Abstract
W niniejszym artykule podjęto próbę wykazania, iż koopetycja może być strategią mającą istotny wpływ na budowanie przewagi konkurencyjnej przed-siębiorstw, w szczególności mikropodmiotów. Autorka opisuje sukces włoskich konsorcjów eksportowych i przedstawia bariery wdrażania nowych możliwości współpracy przedsiębiorstw w Polsce.
Authors and Affiliations
Bogumiła Bubiak
Keywords
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