Language and Corporate Management: A Comparison of Mission Statements of Polish and US Universities
Journal Title: Prace Naukowe Akademii im. Jana Długosza w Częstochowie - Studia Neofilologiczne - Year 2014, Vol 0, Issue 0
Abstract
Mission statements are connected with the managerial concept of grouping the employees together around corporate objectives and values. They are supposed to be guidelines of behaviour and tools of persuasion. They should contain a number of elements of the corporate mission, moreover they should be short and easy to remember. The aim of the research is to compare mission statements of Polish and US universities in order to determine whether they include the same components and share generic and stylistic features. This will lead to the conclusion whether and in what way the genre has been adopted and adapted by the managers in Polish academic community.
Authors and Affiliations
Piotr Mamet
Keywords
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