LANGUAGE, THE MASS MEDIA AND THREAT TO SOCIAL EQUILIBRIUM
Journal Title: Asian Journal Social Sciences & Humanities - Year 2013, Vol 2, Issue 4
Abstract
This paper investigates an advertisement. The objective is to ascertain whether the creators of the advertisement, at the time they created the advertisement, consciously guarded against other meanings than the one they had intended for the advertisement. The procedure used was to show the advertisement to a focus group. Members of the focus group are skilled in Critical Discourse Analysis. The creators of the advertisement said that the meaning found in the advertisement by the focus group was contrary to the meaning the creators had intended for the advertisement. In this light, it was recommended that continuous analysis of texts be encouraged in order to identify potential unintended distortive discursive practices that lurk in texts.
Authors and Affiliations
Fred Amadi
Keywords
Related Articles
- EP ID EP93812
- DOI -
- Views 84
- Downloads 0
PERCEIVED BIASED REFEREEING, SELF-EFFICACY AND MOOD STATES OF PLAYERS OF VISITOR TEAMS OF THE NIGERIAN AMATEUR FOOTBALL LEAGUE
Perceived biased refereeing, self-efficacy and mood states of players of visitor teams of the Nigerian amateur football league was explored among 116 players of 8 amateur football clubs in Southeast Nigeria. Results of...
Portrayal of Punjab Emergency Service (Rescue 1122) in Leading English Media of Pakistan: A Content Analysis of the Coverage in Daily Dawn & Daily The News International
This research aims to measure the Portrayal of the leading Pakistani Newspapers towards Punjab Emergency Service (Rescue 1122) functioning and emergency medical care services in the province. The project enhances underst...
INTEGRATING LOCAL VALUES IN ENGLISH TEXTBOOKS
This study aims to investigate the values promoted in language textbooks for high school students. Both qualitative and quantitative analyses were employed to elicit the different values contained in the textbooks. Words...
Women and Food Security: The Case of Belu Regency, East Nusa Tenggara Province, Indonesia
In many countries, women are the primary producers and providers of food at the household and community levels. They not only play roles in the whole farming process, from choosing the best seeds to selling the crops, bu...
DEVELOPING SOCIAL KNOWLEDGE OF GENDER EQUALITY IN ELT PROGRAM
Social knowledge of gender equality plays an important role in learning. This development research encompasses the gender equality based in language learning materials. The object of the research is the development of ge...