LITERARY TEXT AND MEDIA (CON)TEXT IN THE POST-SOVIET PERIOD - LANGUAGE AND GENRE TRANSFORMATIONS (ON WORKS BY DUBRAVKA UGREŠIĆ AND MILORAD PAVIĆ)
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
This article tries to highlight some of the main characteristics in the interaction between literary and media context. As a consequence of this aim, it selects two authors and their literary works, which have a certain impact on the genesis of literature and at the same time occur in the digital space. On the one hand, we have Dubravka Ugrešić and her own accumulation of means of expression from the media, and on the other hand, Milorad Pavić and his contribution to the so-called hyperliterature and his influence on the electronic writers. The article analyses the two main forms of influence that mass media has on literature in the early stages of the postmodernism, and which can be seen in the literary work’s language through the means of language, that come from the mass media sphere and are being assimilated by the literature, along with their new connotations, structure, form and their presence in the culture.
Authors and Affiliations
Boris Brendza, Irena Dimova
Keywords
Related Articles
- EP ID EP317201
- DOI -
- Views 90
- Downloads 0
SELF-PROMOTION OF INDIVIDUALS VIA SOCIAL MEDIA- A USEFUL TOOL TO SELL ONESELF AS A PRODUCT TRADEMARK
For certain specific types of businesses (such as theatres, cinema, airlines, event organization companies, arts, etc.), where the product portfolio changes (or updates) very often, advertising in traditional media does...
STRATEGIES FOR INCREASING CUSTOMER SATISFACTION IN THE FIELD OF GASTRONOMY
Nowadays companies are being forced not only to build strong brand names, but also to cut costs for acquisition of new customers and increase effectivity of implementation of marketing and communication activities. As ne...
THE BRAND VALUE IN THE PROCESS OF SHOPPING PLACE SELECTION
The contemporary marketing trend is increasingly pointing to the matter how the brand value is perceived through the customer´s eyes. There is a search for mutual dependability measuring the scale of customer´s satisfact...
POSITION OF DIGITAL MARKETING IN BUSINESS´S ECO-INNOVATION ACTIVITIES
The issue of protection of the environment as a result of own environmentally unfriendly activities requires our attention. Eco-innovative solutions generate positive contribution by improving businesses´ production proc...
THE IMPACT OF ECONOMIC DEVELOPMENT ON RETAIL BUSINESS
The topic of this contribution is focused on analysis and its impact on the retail performance from the perspective of the customer’s inclination to implement the purchase of consumer goods. The topic is a starting point...