LOCAL POSITIONING IN SEARCH ENGINES: DIGITAL MARKETING ALTERNATIVE FOR TECHNOLOGICAL INSTITUTE OF CANCUN
Journal Title: AvaCient - Year 2022, Vol 13, Issue 02
Abstract
The following research is about the implementation of a methodology to increase the amount of visitors at the web browsers at a Public Institution of Higher Education. In able to do this research were applied the SEO techniques, which means, improve the web browsers by choosing the key words of interest for the users (applicants, students, workers and community in general), the strategy was defined by the content and was needed to optimized the Google local business profile of the Institution, achieving to raise the interactions of the Institute using different key words and improving the presence of the TecNM campus Cancún on web in a period of 6 months. It’ll be shown the analysis of the local organic positioning (local SEO), the optimization strategy implemented and the obtained results.
Authors and Affiliations
Leticia Verónica Morales Ortiz Emery Concepción Medina Díaz Viviana Nasheli Andrade Armenta
Keywords
Related Articles
- EP ID EP714079
- DOI -
- Views 56
- Downloads 0
LOCAL POSITIONING IN SEARCH ENGINES: DIGITAL MARKETING ALTERNATIVE FOR TECHNOLOGICAL INSTITUTE OF CANCUN
The following research is about the implementation of a methodology to increase the amount of visitors at the web browsers at a Public Institution of Higher Education. In able to do this research were applied the SEO tec...
PERCEPCIÓN FRENTE A LAS EXPECTATIVAS EN LOS SERVICIOS ECOTURÍSTICOS DESARROLLADOS EN LOCALIDADES DE ALTA MARGINACIÓN
Ecotourism activities represent an alternative of increase in regions forestry vocations by permitting opportunities to rise the income and preserve the natural and cultural resources, the territories are revalued, appro...
PHYSICOCHEMICAL CHARACTERIZATION OF WHEAT STARCH AS AGENT IN THE FORMATION OF BIOFILMS
The purpose of this research was the extraction and physicochemical characterization of wheat starch (Triticum aestivum L.), to evaluate its functionality as an agent in the formation of edible biofilms. The extraction p...
LA GESTIÓN DE LAS EMOCIONES EN EL EMPRENDIMIENTO
The objective of this research is to determine, from an administrative perspective, the relationship between Emotional Intelligence and the entrepreneurial spirit in Othón P. Blanco and Felipe Carrillo Puerto in the Stat...
CERATOS/TITANATOS DE SAMARIO PARA GENERACIÓN ALTERNATIVA DE ENERGÍA Y COMO RECUBRIMIENTOS DE ALTA TEMPERATURA
This study reports the mechanosynthesis and characterization of materials based on samarium ceratestitanates, for their application as TBC (Thermal Barrier Coatings) and as electrolytes in Solid Oxide Fuel Cells. The sam...