MAINSTREAM AND ALTERNATIVE MEDIA COVERAGE OF 2018 GROUP OF SEVEN SUMMIT
Journal Title: Marketing Identity - Year 2018, Vol 6, Issue 1
Abstract
Authors examine the ways both mainstream and alternative media sources portray crucial global events. The aim is to analyze similarities and differences in the way the events were interpreted by selected representatives of mainstream and alternative media in the United Kingdom (UK). The event selected is Group of seven (G7) summit in Quebec in June, 2018. Authors use content analysis to examine this event’s coverage by both types of media. Comparative method is used to analyze the findings and the authors explore correlation between the different opinions and political stances of the media with the way they inform about these events.
Authors and Affiliations
Eva Karasová
Keywords
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