MANAGEMENT OF MARKETING ACTIVITIES: CONCEPT, PRINCIPLES, APPROACHES
Journal Title: Регіональна економіка та управління - Year 2018, Vol 3, Issue 21
Abstract
The article is devoted to the study of the conceptual foundations of the formation of the management system of marketing activity of the enterprise, which is formed by increasing globalization and increasing the saturation of information flows. The article analyzes the approaches to managing marketing activities of the enterprise. The essence of marketing activity, its tasks and goals are outlined. Separately, the article examines the evolution of marketing concepts and management of marketing activities, the nature of its room, as well as the author's definition of "management of marketing activity". In general, the article forms a clear idea of how to manage marketing activities as an enterprise management system.
Authors and Affiliations
Vitaliy Dubina
Keywords
Related Articles
- EP ID EP511816
- DOI -
- Views 138
- Downloads 0
MANAGEMENT OF THE PRODUCTION POTENTIAL OF ENTERPRISE: ESSENCE, FUNCTIONS AND WAYS OF GROWING
In the article the mechanism of management of production potential is formed, the essence and definition of production potential are disclosed. The functions of production potential management at the state and enterprise...
ORGANIZATIONAL ASPECTS FORMING FINANCIAL RESULTS IN THE CONTEXT OF ITS TRANSITION
The importance of using and implementing international financial reporting standards is consider. The basic advantages of Ukraine's transition to International financial reporting standards is described. It is set that a...
TOOLS FOR INFLUENCING TERRITORIAL CHANGES IN BUSINESS ACTIVITIES IN THE GLOBAL SPHERE OF BANKING SERVICES WITH A VIEW TO STRENGTHENING THE ECONOMIC SECURITY OF THE STATE (FRANCE-UKRAINE-CAMEROON)
The article examines the instruments of influence on territorial changes in business activity in the global sphere of banking services with the aim of strengthening the economic security of the state on the example of Fr...
PREVENTATION OF POST-MODERN’S COLLAPSING INTO SCENARIOS OF COUNTER-MODERN: REGIONAL DIMENSIONS
The tendencies of the archaization of public life, regression in quality of a material and technical base and the state of technical and technological processes, along with a rollback from the socio-economic achievements...
THE ECONOMIC ESSENCE AND PURPOSE OF THE COMPANY'S CASH FLOWS
Cash flow is considered as the main indicator of the financial analysis, financial planning and financial management. It is proved that under current conditions to assess the efficiency of the business is not enough to u...