Manifestation of Power in Media: Analysing From the Perspective of Self and Other

Journal Title: Scholars Bulletin - Year 2015, Vol 1, Issue 8

Abstract

Abstract: Media can be regarded as an important arena through which common people get an opportunity to vent their grievances more so in the recent times. Media has also emerged as a realm which very often indulges in the process of creation of ‘power’ as Foucault has hinted in his understanding of ‘micro forms of power’. For Foucault, power is dispersed across various layers and structures and is not be found in any static locus. Power according to Foucault is not possessed by a dominant agent, but it is distributed through complex social networks. Taking Foucault’s understanding in mind one can throw light on the role played by media in modern times in terms of advocacy and agenda setting and thereby normalizing people to accept the dominant culture (and lifestyle) and marginalizing those who don’t adhere to the socially set norms. Thereby this paper while taking into the analysis of thinkers like Foucault, Habermas, Chomsky, Gramsci and Baudrillard will try to understand the process of ‘creation of power’ by the media more so in the Indian context which often leads to discrimination and subjugation of certain sections of the society (LGBT community is taken as a case for analysis). The paper also brings in the concepts of ‘self’ and ‘other’ to study this discrimination. Further the concept of radical media is brought to the fore to show that not every form of media practise discrimination but they themselves can sometimes be used as a weapon to fight discrimination. Keywords: Media, Power, Discrimination, Self, Other, LGBT, Radical media.

Authors and Affiliations

Kangkana Sharma

Keywords

Related Articles

Effect of Motivation and Job Satisfaction on the Performance of Teachers in Mentari School Bintaro (MSB)

Abstract:This study sought to understand and explain the effect of Motivation and Job Satisfaction on the teachers of Mentari School Bintaro (MSB). Sampling method used was purposive sampling, using 97 teachers as sample...

Understanding Consumer Decision during Shopping Food and Grocery in Hypermarket: Demographic and Trip Characteristic

Abstract: Retail environment in Malaysia was changed especially in food and grocery segment when hypermarket format was introduced by foreign retailer in 1993. In this paper we tried to understand consumer decision durin...

Role of Cilnidipine in the Management of Essential Hypertension

Abstract: Large numbers of drugs are used in the treatment of hypertension and Calcium Channel Blockers are an important group among them. Cilnidipine is a new calcium channel blocking drug distinguished from other L-typ...

Microscopic Features, Chromatographic Fingerprints and Antioxidant Property of Tetracera rosiflora Gilg

Abstract:Tetracera rosiflora Gilg isa medicinal plant used in the Congolese pharmacopeia for the treatment of various diseases. The aim of this work was to achieve the micrographic analysis of the powder of leaves of T....

Influence of Government Policy Intervention Strategy on Class Repetition in Public Primary School Education, UasinGishu County, Kenya

Abstract:The Government of Kenya has issued several circulars regarding class repetition in schools as a policy guideline. However, since the issuance, class repetition is still experienced in most schools across the cou...

Download PDF file
  • EP ID EP378642
  • DOI -
  • Views 129
  • Downloads 0

How To Cite

Kangkana Sharma (2015). Manifestation of Power in Media: Analysing From the Perspective of Self and Other. Scholars Bulletin, 1(8), 211-216. https://europub.co.uk/articles/-A-378642