The author of the article speaks about epistemological relevancy or rather correctness of media-offered contents, trying to understand the nature of media ‘truth’. She bases her viewpoint on the assumption that these qua...
A new publication is entering the book market, dealing with an unconventional topic presented by a highly qualified and renowned author, Professor Dušan Pavlů. The author is a knowledgeable, well-educated, understanding...
The aim of the study is to demonstrate the cross-curricular character of media competence developed in the process of media education that is integrated into the content of school education in accordance with the prevail...
The research article aims to describe the overall strategy of the experimental studies aiming to provide a thorough set of knowledge on social networks’ influence on the level of development of the Ukrainian youth’s civi...
In the past few years, sensory marketing has been developing dynamically. Companies, in search of new methods of reaching the customer, refer to all of their senses. The business is more and more aware of the effectivene...
MEDIA AND TRUTH IN THE PERSPECTIVE OF THE PRACTICE AND LIFE FORM OF THE MODERN “HOMO MEDIALIS”
The author of the article speaks about epistemological relevancy or rather correctness of media-offered contents, trying to understand the nature of media ‘truth’. She bases her viewpoint on the assumption that these qua...
REKLUB 1927-1949. Chapters from the History of Czechoslovak Advertising
A new publication is entering the book market, dealing with an unconventional topic presented by a highly qualified and renowned author, Professor Dušan Pavlů. The author is a knowledgeable, well-educated, understanding...
MEDIA COMPETENCE AS A CROSS-CURRICULAR COMPETENCE
The aim of the study is to demonstrate the cross-curricular character of media competence developed in the process of media education that is integrated into the content of school education in accordance with the prevail...
SOCIAL NETWORKS AND THEIR ROLE IN DEVELOPMENT OF CIVIC ACTIVITY OF THE UKRAINIAN YOUTH
The research article aims to describe the overall strategy of the experimental studies aiming to provide a thorough set of knowledge on social networks’ influence on the level of development of the Ukrainian youth’s civi...
SENSORY MARKETING – SENSORY COMMUNICATION AND ITS SOCIAL PERCEPTION
In the past few years, sensory marketing has been developing dynamically. Companies, in search of new methods of reaching the customer, refer to all of their senses. The business is more and more aware of the effectivene...