Marketing Analysis and Evaluation of the Efficiency of Sales
Journal Title: Бізнес Інформ - Year 2016, Vol 3, Issue
Abstract
The study is aimed at: developing a scientifically sound methodical and practical recommendations for improving the sales management process from the perspective of marketing strategic planning. The authors propose unification as a tool for harmonization of target indicators in accordance with certain criteria in the process of sales management. It is referred to the introduction of a «standard» in the evaluation of development and performance of marketing channel that allows for optimizing the choice of marketing tools to solve similar managerial situations, taking into account specificity of the Ukrainian product market. The result is formalization of business processes, procedures, course for developing approaches to cost analysis of distribution system that will serve as a methodological basis for practical implementation of the strategic management of sales.
Authors and Affiliations
Vladimir Pilipchuk, Oleg Dannikov
Keywords
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