Marketing assessment of tourism services' competitiveness
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 5, Issue
Abstract
The article proposes a methodology for marketing assessment of the competitiveness of tourism services. This methodology is based on the use of expert survey methods and weighting factors. An important criterion for this method of evaluation is that it is aimed at collecting and analyzing consumer criteria. Having considered these criteria and wishes of the clients it is possible to achieve the increase of competitiveness of the services of the enterprise of tourism and to improve its position in this market.
Authors and Affiliations
Vitalii Ivanovych Zakharchenko, Kseniia Valeriivna Kovtunenko, Oleksandra Serhiivna Chichkan
Keywords
Related Articles
- EP ID EP530230
- DOI -
- Views 43
- Downloads 0
Internal control of employee benefits in the enterprise's management system
The peculiarities of conducting of internal control of calculations of employee benefits were investigated. The sources of information for internal control of employee benefits were defined. The tasks and process of form...
Features and differences in accounting for fixed assets according to national and international accounting standards
Introduction. In the process of economic activity, the fixed assets of the enterprise occupy a prominent place, since they have a direct and significant influence on the efficiency of activities and financial results of...
E-governance as an effective tool trilateral partnership
The article discusses the impact transparent electronic instruments aimed at the efficiency of government public bodies and municipalities. Also described basic tools such as e-government system: «Prozorro», «E-data», «O...
Solution of general task in improving of the methodology of the integrated economic diagnostics with the requirements of new stage economical development
In the scientific article the necessity of creativity to create a methodology of diagnosis, to build its scheme of different levels of management of modern information-oriented production is proved. It is grounded that m...
Mechanism of developing strategy based on SMART approach
Introduction. The article proves the necessity of in-depth researches of the newest methods of strategic management to ensure the sustainable development of domestic enterprises. It is proved that this requires the devel...