Marketing assessment of tourism services' competitiveness
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 5, Issue
Abstract
The article proposes a methodology for marketing assessment of the competitiveness of tourism services. This methodology is based on the use of expert survey methods and weighting factors. An important criterion for this method of evaluation is that it is aimed at collecting and analyzing consumer criteria. Having considered these criteria and wishes of the clients it is possible to achieve the increase of competitiveness of the services of the enterprise of tourism and to improve its position in this market.
Authors and Affiliations
Vitalii Ivanovych Zakharchenko, Kseniia Valeriivna Kovtunenko, Oleksandra Serhiivna Chichkan
Keywords
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