MARKETING LOGISTICS OF AGRICULTURAL ENTERPRISES IN THE CONDUCTED FOREIGN ECONOMIC ACTIVITY
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 11
Abstract
The specific of processes of marketing logistic is considered at the national market in accordance with realities of development of economy of Ukraine in modern terms. The role of marketing logistic is appraised in providing of efficiency of activity of agricultural enterprises. The basic problem moments of forming of marketing logistic are certain in the conditions of high rate of inflation and euro integration of Ukraine at the decline of solvent demand and increase of requirements to euro standards. The basic features of the use of different types of transporting are appraised. The role of marketing logistic is certain in activity of agro industrial complex during realization of foreign economic activity. The role of transport charges and harmful influence predefined by a transport is also certain for an environment. The possible variants of forming of logistic chains are certain from position of international transportations, so .as most developed transport logistic, have export-oriented agrarian holdings.
Authors and Affiliations
L. M. Koshova, I. V. Tkach
Keywords
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