MARKETING MANAGEMENT OF PRICING IN THE FIELD OF INFOCOMMUNICATIONS
Journal Title: Экономика и финансы - Year 2017, Vol 1, Issue 9
Abstract
The results of scientific research on the use of marketing management tools for solving the pricing problem in the field of infocommunications are presented. An analysis of the essence of modern marketing management is carried out. The content of the problem of pricing of infocommunication enterprises is specified. The peculiarities of modern markets of infocommunication services that affect the pricing process are revealed. The model of the process of marketing management of pricing in the field of infocommunications is proposed, the use of which will make it possible to implement flexible pricing in the conditions of global competitive markets.
Authors and Affiliations
L. A. Striy, A. K. Golubev, L. A. Zaharchenko, G. V. Tolkachova, K. Yu. Sydorenko
Keywords
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