MARKETING METHODS OF PROMOTING PROFESSIONAL BRANDS OF MOОС COMPANIES
Journal Title: ЕКОНОМІЧНИЙ ДИСКУРС - Year 2018, Vol 1, Issue 1
Abstract
Introduction. In the context of the openness of the borders and the richness of the educational space, national higher education institutions can not remain passive players in the educational services market, because in a situation where demand exceeds demand there is a need to develop new segments of the market and more closely to take into account the interests of all stakeholders in the educational process. That is why the companies of the MOOC are increasingly resorting to marketing tools for positioning educational products and services, which allows them to occupy an appropriate niche in the market of educational institutions of foreign countries. Methods. The research was conducted on the basis of system and process approaches to the use of modern methods of change management. The works of domestic and foreign scientists are the materials for this study, as well as their own observations and developments. Such research methods are used in the written article as: comparative and analytical, observation, as well as graphical method of presenting information. Results. maximize the status of educational online startups is substantiated in the article. The evaluation of the elements of the marketing complex, its subjects and objects is given. The basic components of the product, price, communication and marketing policies are determined. Discussion. Prospects are related to the substantiation of the directions of market positioning of national educational platforms, taking into account foreign experience.
Authors and Affiliations
Irina Tatomyr
Keywords
Related Articles
- EP ID EP532668
- DOI -
- Views 81
- Downloads 0
STRATEGIC PRIORITIES FOR DEVELOPMENT OF BASIC ORGANIZATIONAL AND LEGAL FORMS OF AGRICULTURAL ENTERPRISES
Introduction. It is necessary to clearly understand the powers of state authorities, local self-government bodies and the agricultural enterprise itself when developing a program of strategic priorities for the developme...
FEATURES OF ESTIMATION OF VALUE OF THE ENTERPRISES ON THE BASIS OF THE METHOD OF DISCOUNTING CASH FLOWS
Introduction. The relevance of the chosen topic is determined by two fundamental problems of enterprises on the Ukrainian market: 1) maximizing the value of the enterprise in order to achieve leadership in the market and...
INSTITUTIONAL PROVISION LIVESTOCK SUSTAINABLE DEVELOPMENT IN UKRAINE
Introduction. The decline of livestock production, which is the core of structural crisis in agricultural sector, is considered to be an unsettled issue. Besides, the process of passing the economic crisis in animal husb...
THE DUALISTIC APPROACH IN THE CONTEXT OF LAND RELATIONS DEFORMATION AT THE NATIONAL LEVEL FROM THE IMPACTS OF GLOBALIZATION
Introduction. The problem of efficient management of land resources the actual particular using the significant of the impact of globalization have different implications for different regions grouped according to typolo...
BUDGET AND TAX TOOLS TO SUPPORT THE COMPETITIVENESS OF SMALL AND MEDIUM BUSINESS IN UKRAINE
Introduction. One of the main priorities of economic policy in most countries of the world is the support of this segment entrepreneurship in view of the particularly important functions of small and medium enterprises a...