Marketing Mix and Service Quality in Increasing Return-Treatment Decisions Through Patient Satisfaction and Patient Trust in Asyifa Husada Pamekasan Hospital
Journal Title: International Journal of Social Science Humanity & Management Research - Year 2024, Vol 3, Issue 2
Abstract
With the development of healthcare service trends outside of hospitals, hospitals must strategically manage competition to maintain and increase the number of patients choosing to return for outpatient care. This research aims to delve deeper into the factors influencing patients' decisions to return for outpatient services at Asyifa Husada Pamekasan Hospital. The study utilizes a saturated sample, including all patients who have utilized medical services at Asyifa Husada Pamekasan General Hospital from October 2023 to December 2023, there are 100 individuals. However, only 96 individuals completed the questionnaire. Hypothesis testing in this research is conducted using the Structural Equation Model (SEM) based on Partial Least Square (PLS) approach. Based on the results of hypothesis testing, it was found that out of the 8 hypotheses processed in this study, 1 hypothesis indicated a non-significant influence, while the other 7 hypotheses showed a significant positive impact. In the research findings, the marketing mix variable (X1) and Service Quality (X2) have a positive and significant impact on Patient Satisfaction (Z1). Additionally, Service Quality (X2) has a positive and significant influence on Patient Trust (Z2), while the marketing mix variable (X1) does not have a significant impact on Patient Trust (Z2). Furthermore, the variables Marketing Mix (X1), Service Quality (X2), Patient Satisfaction (Z1), and Patient Trust (Z2) collectively have a positive and significant influence on the Decision to Return for Treatment (Y).
Authors and Affiliations
Khairatun Nisa Nur Prinanti, Abdul Halik, Estik Hari Prastiwi
Keywords
Related Articles
- EP ID EP736753
- DOI 10.58806/ijsshmr.2024.v3i2n09
- Views 7
- Downloads 0
Sleep Quality among College Students: The Role of Binge-Watching and Stress
The purpose of this study was to determine the effect of binge-watching and stress on student sleep quality. This study uses a quantitative method with a correlation approach with data collection techniques in the form o...
ecession, Right to Decide and the Constitutional Model of Militant Democracy
Advocating democracy and the right to decide over forceful union in the Spanish and European contexts, this paper makes modest theoretical proposals to protect the right to decide and to self-government of sub-state nati...
Total Quality Management Practices and its Implication to Teachers’ Performance and School Success
the total quality management practices of school play an essential role in achieving school success in meeting its vision and mission. Hence, this study determined total quality management practices and its implication t...
Balancing Act: Investigating the Work-Life Equilibrium of Public Elementary School Teachers
This study aimed to find out the significant relationship between work-related variables and work-life balance of the elementary school teachers of the Division of Lipa City. This study used the descriptive-correlational...
The Influence of Pawn Product Quality, Trust and Word of Mouth on Customer Satisfaction with Expectation as an Intervening Variable at PT Pegadaian Bratang Surabaya City Branch
This research aims to analyze the influence of product quality, trust and word of mouth on customer satisfaction with expectations as intervening variables. This research focuses on customers of PT Pegadaian Bratang Sura...