Marketing researches of consumer satisfaction rating by Fishbein multiatributive model
Journal Title: Економіка. Фінанси. Право - Year 2017, Vol 11, Issue
Abstract
The present article is dedicated to determination of the content and essence of the multi-attributive model as one of the tools of marketing research, the relation of consumers to trademarks by various attributes was revealed using statistical methods of information processing. The possibility of changing the attitude for the formation of consumer loyalty is considered.
Authors and Affiliations
Asia Volodymyrivna Bohachova
Keywords
Related Articles
- EP ID EP601406
- DOI -
- Views 37
- Downloads 0
Institutional factors of gravitation in foreign trade between Ukraine and the EU
The necessity of taking into account the influence of institutional factors on the formation of the competitive status of the country in the sphere of international trade is substantiated. The increasing role of institut...
Strategy of corporate culture’s management
The article examines the process of formation of corporate culture in modern conditions. The necessity of replacing the old Soviet model of corporate culture with the modern system of the Western European type in the Ukr...
Scientific and methodological approaches to understanding the concept of corruption in public finances
Legislative definition of the term «corruption» is analyzed in the article. According to the article two approaches of the definition of the corruption are analyzed – the scientific one and the official one. The analysis...
Problems of jurisdiction of cases of deprivation of parental rights
This research paper deals with the legal grounds for deprivation of parental rights of a foreigner are analyzed, international treaties that are applicable in Ukraine are analyzed, ways of solving the problem of establis...
The actual problems of organization of final product accounting at the enterprise
In article it is considered features of accounting of final products. The purpose of the paper is to study the problem aspects of accounting for finished products. The ways of improving of primary accounting of realizati...