Marketing researches of consumer satisfaction rating by Fishbein multiatributive model
Journal Title: Економіка. Фінанси. Право - Year 2017, Vol 11, Issue
Abstract
The present article is dedicated to determination of the content and essence of the multi-attributive model as one of the tools of marketing research, the relation of consumers to trademarks by various attributes was revealed using statistical methods of information processing. The possibility of changing the attitude for the formation of consumer loyalty is considered.
Authors and Affiliations
Asia Volodymyrivna Bohachova
Keywords
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