Marketing strategy formation for enterprise entry on building materials market
Journal Title: Економіка. Фінанси. Право - Year 2017, Vol 6, Issue
Abstract
The article deals with the analysis of the nature and content of marketing strategy; marketing strategies classification has been considered; the types of strategies for market entry have been analyzed; marketing peculiarities formation for enterprise entry on building materials market has been defined.
Authors and Affiliations
Vladyslav Olehovych Poltavtsev
Keywords
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- EP ID EP598996
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