МАРКЕТИНГОВА КОНЦЕПЦІЯ ВИРОБНИЦТВА ПРОДУКЦІЇ РОСЛИННИЦТВА
Journal Title: Вісник Харківського національного аграрного університету ім. В.В. Докучаєва Серія “Економічні науки” - Year 2017, Vol 1, Issue 1
Abstract
L.O. Lomovskikh. Marketing concept of crop production. In the article the questions of the necessity of growing sunflower in Ukraine are revealed. The characteristics of sunflower are presented. Particular attention is paid to the negative effects of growing sunflower. The essence of the concepts of classical marketing, social and ethical marketing and environmental marketing is revealed. The necessity of conducting agricultural production on the principles of the concept of social and ethical marketing and the concept of ecological marketing is grounded. On the example of a specific agricultural enterprise, the necessity of conducting on the principles of the concept of social and ethical marketing and the concept of environmental marketing is proved. The structure of arable land in the given agricultural enterprise is considered. Arable land is not used rationally. Two variants of scientifically proved crop rotations for introduction in activity of the agricultural enterprise are offered. The calculation of economic efficiency of introduction of scientifically grounded crop rotation is made. The costs of scientifically grounded crop rotation are calculated. Revenues from sales of agricultural products were calculated. Additional profit from the introduction of scientifically based crop rotation may amount to UAH 3 million. In the process of activity, it is necessary to adhere to the agrotechnology of production, scientifically justified crop rotations. This will help increase the profitability of the enterprise and preserve the properties of soil. Key words: marketing concept, the concept of social and ethical marketing, crop rotation, profit, sustainable use of soil, soil conservation, sunflower production.
Authors and Affiliations
Л. О. Ломовських
Keywords
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