Marketingowy proces budowania wizerunku nowoczesnej zorientowanej rynkowo organizacji politycznej
Journal Title: Rocznik Politologiczny - Year 2013, Vol 8, Issue 8
Abstract
The purpose of this article is to present the complementary explanation of the modern party image creation from the beginning to the end. The presentation of different marketing tools used by market oriented political organizations is crucial for successful campaign making in all contemporary marketplaces.
Authors and Affiliations
Marek Sempach
Keywords
Related Articles
- EP ID EP258632
- DOI -
- Views 37
- Downloads 0
Kryzys polskich mediów i ich wpływ na dyskurs polityczny
The paper explores the crisis of the media and their influence on political discourse. We analyzed the problem of the objectivity of journalism and blurring the line between information and commentary. The authors focuse...
THIS IS NOT A PARADISE FOR IMMIGRANTS. THE POLISH AND SPANISH ATTITUDES TOWARDS IMMIGRANTS (A COMPARATIVE STUDY)
There are a lot of similarities between Poland and Spain and one important dis-unity connected with the attitudes towards immigrants. The hypothesis of this article is that the information policy of the authorities is th...
Konsumpcja a zachowania ekologiczne w regionie świętokrzyskim
The consumption is one of the most important causes of the growing ecological and food crisis. It is perceived as the real obstacle to the introduction of the sustainable development. The important aspect of ecological b...
Wprowadzenie
Zakres tematyczny Roczników koncentruje się na: • polityce regionalnej i samorządzie terytorialnym, • studiach europejskich i stosunkach międzynarodowych, • bezpieczeństwie wewnętrznym i międzynarodowym • marketingu poli...
Rozwój marketingu politycznego w Polsce a szanse i zagrożenia dla systemu demokratycznego
Polish democracy is still undergoing some changes and political marketing is one of the socalled new factors that influences its condition. The aim of the article is to show how the methods of marketing are treated by th...