MEASUREMENT OF ENTERPRISE COMPETITIYENESS
Journal Title: Globalization, the State and the Individual - Year 2014, Vol 4, Issue
Abstract
As a result of intensified processes of integration of the Polish economy with the global economy, triggered among others by Poland’s accession to the European Union, the issue of competitiveness of enterprises, at both the national and international level, has acąuired particular significance. Although the membership in the EU structures offers entrepreneurs a lot of opportunities in the context of an expansion of a rangę of activity, at the same time companies are facing stronger competitive pressures because of even greater openness of Poland’s economy. Competitive processes, although inherently positive (competition drives innovation- and efficiency-oriented changes), force entrepreneurs to change their market behaviour and to make decisions through the prism of development of competitiveness.
Authors and Affiliations
Anna Kaczmarek
Keywords
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