Measuring Social Value Orientation
Journal Title: Judgment and Decision Making - Year 2011, Vol 6, Issue 8
Abstract
Narrow self-interest is often used as a simplifying assumption when studying people making decisions in social contexts. Nonetheless, people exhibit a wide range of different motivations when choosing unilaterally among interdependent outcomes. Measuring the magnitude of the concern people have for others, sometimes called Social Value Orientation (SVO), has been an interest of many social scientists for decades and several different measurement methods have been developed so far. Here we introduce a new measure of SVO that has several advantages over existent methods. A detailed description of the new measurement method is presented, along with norming data that provide evidence of its solid psychometric properties. We conclude with a brief discussion of the research streams that would benefit from a more sensitive and higher resolution measure of SVO, and extend an invitation to others to use this new measure which is freely available.
Authors and Affiliations
Ryan O. Murphy, Kurt A. Ackerman and Michel J. J. Handgraaf
Keywords
Related Articles
- EP ID EP677861
- DOI -
- Views 186
- Downloads 0
Multi-attribute utility models as cognitive search engines
In optimal stopping problems, decision makers are assumed to search randomly to learn the utility of alternatives; in contrast, in one-shot multi-attribute utility optimization, decision makers are assumed to have perfec...
How comparing decision outcomes affects subsequent decisions: The carry-over of a comparative mind-set
In the current paper we investigate how feedback over decision outcomes may affect future decisions. In an experimental study we demonstrate that if people receive feedback over the outcomes they obtained (“factual outco...
Facing expectations: Those that we prefer to fulfil and those that we disregard.
We argue that people choosing prosocial distribution of goods (e.g., in dictator games) make this choice because they do not want to disappoint their partner rather than because of a direct preference for the chosen pros...
The limited value of precise tests of the recognition heuristic
The recognition heuristic models the adaptive use and dominant role of recognition knowledge in judgment under uncertainty. Of the several predictions that the heuristic makes, empirical tests have predominantly focused...
Sense of control matters: a long spatial distance leads to a short-term investment preference
Increasingly, we can invest in projects that are distributed around the world through online investment platforms. Will the spatial distance between these projects and ourselves affect our investment preferences? The pre...