Measuring the level of quality of mobile phone services model (ServPerf)Case Study - Mobilis-
Journal Title: مجلة البشائر الاقتصادية - Year 2017, Vol 3, Issue 1
Abstract
This study aims to measure the level of service quality dimensions from the customer provided by mobile telephone services institution "Mobilis" view of this, by using the model called (ServPerf), with five dimensions of quality, namely: tangibility, reliability, responsiveness, assurance, and empathy. In addition, a sixth dimension was added: Communication. A query was distributed to 123 enterprise customers. One of the conclusions is that the quality of services provided, have a positive impact among its customers, with a differences between dimensions in terms of levels of importance.
Authors and Affiliations
ISMAIL MORAD, Abdous Abdelazizi
Keywords
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