MEDIA IMPACT ON CRISIS COMMUNICATIONS
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
Crises become an unavoidable part of organizational lives. All responses of organizations are highlighted during the crisis. The organizational behavior during the crisis shows that the company is perceived by the public. Crisis communication is very fast accelerating due to media. The time is significantly reduced for an adequate response. The aim of the article is to briefly introduce the basic of crisis communications and its possibilities, media impact and effects on crisis communication. It will be given the general course of the crisis and the corresponding types of crisis communications. The case study illustrates the crises development and defines the crisis communication process. The procedure of crisis situation shows the characteristics of each phase. It will be evaluated utilized types of crisis communication. From the description, it will be obvious examples of suitable or unsuitable solutions to crisis situation.
Authors and Affiliations
Marcela Papalová
Keywords
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- EP ID EP169703
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