Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies
Journal Title: National Journal of Physiology, Pharmacy and Pharmacology - Year 2011, Vol 1, Issue 1
Abstract
Pharmaceutical drug promotional literature is an important method of spreading the information regarding the drug to physicians. It is observed that physicians do get influenced by these drug promotional literature. Various studies revealed that many of the drug promotional literature provide insufficient, incorrect and biased information. Quality of pictures and images printed in these drugs promotional literatures are always under scan. It is observed that pictures shown in these drug promotional literatures are racially and sexually biased.
Authors and Affiliations
Jay Karan, Arvind Panwar, Preeti Yadav, N. D. Kantharia
Keywords
Related Articles
- EP ID EP85468
- DOI -
- Views 124
- Downloads 0
Physiological effects of yoga asanas and pranayama on metabolic parameters, maternal, and fetal outcome in gestational diabetes
Background: Gestational diabetes affects the health of the women, the fetus, and even after birth, the baby or child. Studies related to the assessment of the effects of yoga and pranayama on metabolic parameters, matern...
Development of gel composition and technology based on pyrimidine substance
Background: This work was conducted in the framework of quality by design project involving the production of a pharmaceutical gel. Preliminary work included the identification of the quality target product profiles from...
A six-month follow-up study to evaluate changes of pulmonary function test in Category I pulmonary tuberculosis treatment completed patient
31National Journal of Physiology, Pharmacy and Pharmacology 2018 | Vol 8 | Issue 1RESEARCH ARTICLEA six-month follow-up study to evaluate changes of pulmonary function test in Category I pulmonary tuberculosis treatment...
Assessment of knowledge, attitude, and practice of pharmacovigilance among doctors practicing alternative systems of medicine in Southern India: A questionnaire-based study
Background: Reporting adverse drug reactions (ADRs) are an essence of pharmacovigilance practice. Health-care professionals should know how and where to report an ADR. For Pharmacovigilance Programme of India (PVPI) to b...
Association of nutritional anemia with leukocyte and platelet counts in people of Odisha
Background: Anemia is the most common hematological disorder in the world, due to deficiency of micronutrients such as iron, Zn, Se, Cu, folic acid, and vitamins. Iron deficiency impairs immune response and bactericidal...