Methodical basis of marketing research
Journal Title: Економіка: реалії часу - Year 2011, Vol 1, Issue 1
Abstract
The article describes the methodical tools which can be used for the marketing research in the context of general methodology of this process. Description of methods is presented in the degree of generality and breadth of their use. Theoretical and empirical research levels are marked. The groups of methods which inherent on every level are presented, their advantages, drawbacks and possibilities of use are marked.
Authors and Affiliations
Pavlo Grygoruk
Keywords
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