Methodical basis of marketing research
Journal Title: Економіка: реалії часу - Year 2011, Vol 1, Issue 1
Abstract
The article describes the methodical tools which can be used for the marketing research in the context of general methodology of this process. Description of methods is presented in the degree of generality and breadth of their use. Theoretical and empirical research levels are marked. The groups of methods which inherent on every level are presented, their advantages, drawbacks and possibilities of use are marked.
Authors and Affiliations
Pavlo Grygoruk
Keywords
Related Articles
- EP ID EP247394
- DOI -
- Views 136
- Downloads 0
Organizational-economic model of innovative business development
The article reveals the essence of "innovation development", "model" and "business" concepts. The essence of enterprise’s business model of the enterprise, its structure for the four most important elements is highlighte...
Dominant role of evaluating environmental and economic damages of the national economy in terms of regulation destructive impacts of economic activity
In order to develop the basic theoretical fundamentals of regulation of national economies, as well as improving the elements of the strategic, economic and financial, program-oriented planning, it proved the importance...
Actuale problems of improving the quality of providing crewing services
The article deals with the essence of the concept of "crewing company", the reasons for the appearance and necessity of this type services on the territory of our country. For broader understanding of the situation that...
Methodical principles of diagnostics of the state of the basic means of water supply and sewage enterprises
The article is devoted to methodological bases of diagnostics of a condition of fixed assets of enterprises of water supply and sanitation. This article describes the methodological bases of diagnostics of fixed assets i...
Correlation between income stratification and level of education – empirical studies in Poland
An analysis of empirical material as well as the literature shows that the educational system, especially the level of education, plays a decisive role in the modern world. To a large extent, it also determines the labou...