MOBILE OPERATORS VS OTT: HEAD TO HEAD OR HAND IN HAND?
Journal Title: World Science - Year 2018, Vol 6, Issue 4
Abstract
The rise of OTT services brought huge changes in the world and created challenges for mobile operators as many subscribers tend refer to OTT services for their communication needs rather than use their mobile operator’s services. In the situation of continuous decrease in revenue, mobile operators should find ways to overcome the challenges imposed by OTT service providers. In general, mobile operators think of OTT services as a threat and do not consider cooperating with OTT service providers, some choose to compete with them, and some operators just ignore them. This study was aimed to find out whether the mobile operators in Armenia should choose to compete or cooperate with OTT service providers. The author concludes that the mobile operators should cooperate with OTT service providers instead of competing with them.
Authors and Affiliations
Hakob Baghdasaryan
Keywords
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